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A New CEO at Avon LLC

Former top Spanx exec Laurie Ann Goldman takes the reins

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By: Jamie Matusow

Editor-in-Chief


From tightening the girth to tightening the skin—Laurie Ann Goldman changes course as New Avon LLC’s chief executive officer, effective January 14, 2019. Goldman, the former CEO of Spanx, succeeds Scott White, who joined Avon in 2016 to lead its separation from Avon Products, Inc. and the operational transformation of Avon’s business in North America.
 
Goldman, who joined Avon’s board of managers in August 2018, is a distinguished marketing and branding executive with more than 30 years of experience at leading consumer products companies. As the CEO of Spanx, she was instrumental in building the brand from a small start-up to a successful global business with a No. 1 position in market and mind share. Earlier in her career, Goldman held various senior leadership roles in the global marketing division of The Coca Cola Company.

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